If you want to market your business successfully online, you have to pull out all the stops. You need to learn about traffic generation, how to convert leads into customers, and how to continue to get backend sales from your existing customers. With these 3 things on your mind everyday, operating in your online business will be easy.When marketing your online business, you will want to stick with the old-fashioned forms of direct response marketing. This isn’t brand advertising where you want to people to know your name instead of coming back to you because you have great products. If I were you, I would leave brand building to all of the corporations who have million dollar advertising budgets.Today I want to share with you some direct response marketing strategies that you can use in your business for maximum profitability. The more you utilize these techniques in your business, the more you’ll be able to profit immensely over and over again. And they’re easy to put into action.Let’s take a look at the first online direct marketing strategy that you should be doing. Once you hear this, you’re going to see why it’s so effective as an internet marketing strategy. Here it is:1) Lead generationTo make this method really work for you, you need a lot of leads. If you don’t have a lot of time or money to advertise your business all over the place, then you will have to use free marketing. But fear not, because free advertising could trump the amount of traffic that you get from paid advertising.This is something that is very important. Most people to online business and internet marketing want to put up a sales letter page, and sell a product for $100. Little do they know is that, they would probably have the best success with selling that $100 product if they started their own opt-in email newsletter.This is just one of the best ways to market your product online. Simple and easy to use, and all you need is an autoresponder and some emails lined up and ready to sent out. Here’s another online direct marketing strategy that you could use:2) Use niche marketingNiche marketing is the process of entering into a large market and segmenting it into a smaller group of people who would be excellent candidates for your products. In fact, it’s in your interest to find the niche first, and then go and find a product for it. Any other way of marketing your products than this will result in a lot of money and time loss.Go into a niche, you’ll be more profitable. This is something that I recommend all the time, and when people do it, they see results. The opposite of this is someone trying to enter into the “home based business” niche, and looking to find all sorts of customers immediately. No… it just doesn’t work that way.Take these 2 online direct response marketing strategies and implement them in your business today.Good luck with using these tips to boost your business now.