If you want to market your business successfully online, you have to pull out all the stops. You need to learn about traffic generation, how to convert leads into customers, and how to continue to get backend sales from your existing customers. With these 3 things on your mind everyday, operating in your online business will be easy.When marketing your online business, you will want to stick with the old-fashioned forms of direct response marketing. This isn’t brand advertising where you want to people to know your name instead of coming back to you because you have great products. If I were you, I would leave brand building to all of the corporations who have million dollar advertising budgets.Today I want to share with you some direct response marketing strategies that you can use in your business for maximum profitability. The more you utilize these techniques in your business, the more you’ll be able to profit immensely over and over again. And they’re easy to put into action.Let’s take a look at the first online direct marketing strategy that you should be doing. Once you hear this, you’re going to see why it’s so effective as an internet marketing strategy. Here it is:1) Lead generationTo make this method really work for you, you need a lot of leads. If you don’t have a lot of time or money to advertise your business all over the place, then you will have to use free marketing. But fear not, because free advertising could trump the amount of traffic that you get from paid advertising.This is something that is very important. Most people to online business and internet marketing want to put up a sales letter page, and sell a product for $100. Little do they know is that, they would probably have the best success with selling that $100 product if they started their own opt-in email newsletter.This is just one of the best ways to market your product online. Simple and easy to use, and all you need is an autoresponder and some emails lined up and ready to sent out. Here’s another online direct marketing strategy that you could use:2) Use niche marketingNiche marketing is the process of entering into a large market and segmenting it into a smaller group of people who would be excellent candidates for your products. In fact, it’s in your interest to find the niche first, and then go and find a product for it. Any other way of marketing your products than this will result in a lot of money and time loss.Go into a niche, you’ll be more profitable. This is something that I recommend all the time, and when people do it, they see results. The opposite of this is someone trying to enter into the “home based business” niche, and looking to find all sorts of customers immediately. No… it just doesn’t work that way.Take these 2 online direct response marketing strategies and implement them in your business today.Good luck with using these tips to boost your business now.
There is absolutely nothing wrong with running a well planned and laid out static website which is meant to make money online. The problem arises with the limited amount of pages that you can rank for. In the webmaster world there is a lot of talk about long tailed keywords which carry a small amount of traffic and possible income. These long tailed keywords also have much less competition than the generic terms which is why they are considered worth going after. You can start building traffic when targeting these keywords much quicker than if you try and target generic keywords. The great thing about a blog is as you write posts you can make the post title the long term keyword. This means you can create posts that target these keywords then build a few links to rank well for the keywords. These small traffic keywords really start adding up and can equal the amount of traffic you would get for ranking at the top of Google for a major keyword or term.If you already have a website that is targeting some main keywords adding a blog is quite a bit simpler than you think. The traffic that a blog can add to your online business is definitely worth the work, but with this traffic and the storage needed it is a good idea to purchase hosting if you have not already done so. My favorite hosting program is hosting24.com which will give you unlimited hosting and bandwidth transfer for less than five dollars per month. They also make installing WordPress extremely easy because they offer an installer when you purchase the hosting. For some this is not an option if they are using free hosting for their website such as the hosting over at 000webhost.com. These people can still create a blog, but risk the chance of reaching their storage limit or bandwidth transfer limit.One way around these limits when you have a website which you cannot add a blog on the same domain is creating a blog on one of the many free services around the web such as blogger.com, wordpress.com, or typepad.com. When creating the free blog make sure you brand it the same way you branded your website and in the navigation add a link back to your main website. You should also link from your main website to your blog so the people who like your website will be able to follow your blog for updates and new content. When you create a blog it is important to burn a feed using feedburner which will allow your traffic to subscribe. Another excellent feature of feedburner is it will take your feed and put it in a HTML format which will allow you to post your blog updates on your website. Every time you update your blog it will show on your website which will let your traffic know they need to click and read the newest update. Make sure to publish the blogs feed where the traffic coming to your static website will easily find it. Usually the best place to publish the blogs feed is above the fold.